Strategy

Ahead of its 2026 strategy refresh, SGNZ surveyed growers and other industry stakeholders to understand the key issues facing the industry and identify their priorities for the next five years.

You can download the full survey report here: Strawberry Industry Sentiment Survey

The 2026 strategy will be published in full on this page in November 2026.

A one-page overview of the 2020 strategy can be downloaded here. 

There are five core strategies that are essential to the performance of the industry:

• Plant Protection
• Biosecurity
• Food Safety
• Plant Evaluation
• Labour Policy

There are two growth strategies required to invigorate the industry:

• Quality
• Promotion & Export

There are two enablement strategies to continue the process of building a robust foundation for the New Zealand strawberry industry:

• Governance: meet high standards of accountability under the levy, manage the industry body restructure, and review the ward system.
• Capability & Resources: maintain subcommittees, keep a register of exporters and provide regular communications to growers and other stakeholders.

The plan guides key priorities, executive board expenditure and other resource priority decisions. 

Visit these links for the full documents:

2020 strategy document

2020 summary

founding 2015–20 strategic plan