A strategic plan was commissioned in 2015 and involved extensive input from key industry stakeholders.  

There are three core strategies:
  • Biosecurity
  • Food Safety
  • Intergrated Pest Management
Three growth strategies:
  • Plant Evaluation
  • Quality
  • Promotion & Export
Two enablement strategies:
  • Governance
  • Capability and Resources

This document guides key priorities, executive board expenditure and other resource priority decisions.   The strategy document can be downloaded from the Members Information section. 

Commodity levy

An important consultation is currently underway as to the introduction of a commodity levy for commercial strawberry growers. More information on this can be found here