Strawberry research and development

Strawberry Growers NZ, through its wholly owned company, New Zealand Berryfruit Propagators Ltd, have funded many research and development programmes over the past 40 years. The focus has been on:

  • Importing, developing and testing new varieties
  • Maintaining high quality planting material
  • Improving pest and disease management control options
  • Improving appearance and flavour at point of sale