Industry Information

The strawberry industry

~65% of strawberry plantings are in the greater Auckland region, followed by 15% in Waikato, and the balance in Hawkes Bay, Manawatu/Horowhenua, Northland, Nelson, Marlborough, Canterbury and Southland.  Auckland is dominant because of its climate, soil types, labour pool and proximity to key markets.

Strawberries are mainly grown in raised beds enclosed with plastic, however growing strawberries hydroponically is increasing in popularity in NZ.  Strawberries are usually grown as an annual crop but may be grown for two to three years particularly in cooler southern regions.  Fruit quality may decline after the primary season and second year crops can have issues with maintaining berry size and plant health (with increased pest and disease challenges).

The major varieties grown are Camarosa, Ventana and Monterey.   


Industry and grower size is measured by number of plants grown annually. 

  • Total plants approx. 11.5 million.
  • Vol: Approx. 9,000 T
  • Industry value: $32.5m
  • Export Markets: Thailand, Singapore, Taiwan, Malaysia, and Hong Kong
  • for up to date facts see: